From the experts at WP Support Specialists, learn more about how you can market your WordPress site, and discover our top 5 choices in marketing tools to use in 2022 — and beyond!

WordPress is a popular content management system that can be used for everything from a simple blog to a full-fledged e-commerce website. 

While the platform is relatively simple to use and manage, finding the most powerful ways to market a WordPress site sometimes requires being pointed in the right direction. 

In this article, we’ll discuss some of the top marketing tools for WordPress websites and how you can use them to increase traffic and conversions!

Why Is Marketing So Effective With a WordPress Site?

One of the great things about WordPress is that it’s so widely used. This means that there are countless people who are already familiar with it, and this can be a major advantage when marketing your website. 

Additionally, because WordPress is open-source, there are a variety of plugins and themes available to help you design and customise your site. 

WordPress is also search engine friendly, which can help you rank higher on search engine results pages (SERPs). In fact, a recent study by WP Engine showed that WordPress sites are twice as likely to rank on the first page of Google search results than non-WordPress sites.

In these ways, using WordPress already gives you an advantage if your goal is to attract more visitors and overall traffic.

So now that we have taken a look at why marketing can be incredibly effective with a WordPress site, let’s take a look at some specific marketing tools you can use to promote it.

1. SEO

search engine optimisation

SEO, or search engine optimization, is one of the most important aspects of online marketing. 

Effective SEO involves optimising your website content and structure for high rankings in SERPs. There are a number of SEO plugins available for WordPress, including Yoast SEO and All in One SEO Pack

These plugins help you optimise your titles, meta descriptions, and other important SEO factors.

Why Is Effective SEO So Important?

If you want your WordPress site to be successful, you need to rank high in search engine results. 

This involves researching keywords that are relevant to the content on your WordPress site — as well as what you have to offer if you’re running an online business. 

It’s then important to use those keywords throughout your website content, including in the titles of your articles, in the meta descriptions, and in the anchor text of your links.

You can also use keyword-rich domain names and backlinks from high-quality websites to help improve your rankings. 

2. Social Media

social media marketing

Social media can be an amazing marketing tool that can be used to promote your WordPress site and connect with others in a meaningful way.

There are a number of social media platforms available, including Facebook, Twitter, LinkedIn, Instagram, Tiktok, Clubhouse and more. Each platform has its own strengths and weaknesses, so it’s important to choose the ones that will work best for your business or blog.

How Can Social Media Help Promote My WordPress Site? 

When used effectively, social media can be a powerful tool for marketing your WordPress site. 

For example, you can use Facebook to create a page for your website and invite fans to like it. You can also share links to your articles and blog posts on Facebook, using targeted advertising to reach more people. 

Twitter can be used to share links to your articles as well as short snippets of text that tease the content. You can also use Twitter’s advanced targeting options to reach a specific audience. 

LinkedIn is perfect for business-to-business (B2B) marketing, and you can use it to create a company profile, post articles, and blog posts, and connect with potential customers. 

Instagram is great for sharing images and videos related to your WordPress site, and you can use hashtags to reach a larger audience. 

3. Paid Advertising

paid advertising facebook ads

Paying for advertising has been around a long time, and it doesn’t appear to be disappearing anytime soon. The reason for this is that paid advertising works — especially if your ads are top-notch and express the essence of your brand.

There are a number of different paid advertising platforms available, including Google Ads, Facebook Ads, and Twitter Ads. These platforms allow you to target specific audiences with your ads so that you can reach more people who are interested in what you have to offer. 

How Can Paid Advertising Help Promote My WordPress Site?

Paid advertising can be a great way to promote your WordPress site. 

For example, if you run a Google Ads campaign, you can target people who are looking for information about your topic using keywords that you’ve researched. 

Also, social media platforms like Facebook and Twitter provide avenues for paid advertising. With Facebook Ads, you can target people based on their interests, demographics, and even their purchasing history. 

Twitter Ads allow you to target people who are following your competitors or other relevant Twitter accounts. 

4. Email Marketing

email marketing

When done correctly, email marketing can be amazing for building relationships with potential customers and clients. 

If you are able to express who you are as a website owner by creating ongoing correspondence with your audience through emails, you will gain popularity and loyalty from those you want to connect with.

Using the power of email marketing, you can draw a considerable amount of attention to what you’re offering through your WordPress site.

How Can Email Marketing Help Promote My WordPress Site?

You can use email marketing to create an email list of potential customers or clients. You can then send them regular emails containing links to your articles and blog posts as well as special offers and discounts if you’re running a business. 

You can also use email marketing to build relationships with potential customers and clients. For example, you can send them regular emails containing interesting content, and you can even ask for their feedback about your website. 

Many people overlook the importance of email marketing to build streams of traffic. However, email marketing can be one of the most effective ways to promote your WordPress site.

Always remember to adhere to regional guidelines, for example, in Europe you should always be aware of GDPR.

5. Guest Blog Posts

guest blog posts

And finally, guest posting for a fellow blogger or website owner is often an overlooked tool for marketing your website. 

The key is to produce well-written, informative content related to your particular niche that benefits both you and your fellow blogger. Guest posting can be a win-win for everyone involved — being a way to get your name and website out there for more people to see in new, various corners of the internet.

When you write a guest post for another blog, you can include a link to your website in the author bio. You can also include links to your articles and blog posts in the content of the guest post. 

How Can Guest Posts Help Promote My WordPress Site?

By writing a guest post for another blog, you’ll be able to reach a new audience that’s interested in what you have to offer. You’ll also be able to build relationships with other bloggers, which can lead to more opportunities in the future. 

In addition, guest posting can help you improve your overall SEO. When you include links to your website in the author bio and in the content of the guest post, you’ll be able to increase traffic to your website. Remember, most if not all search engines favor sites with backlinks in their content.

Guest posting is a great way to promote your WordPress site, and it can have a myriad of benefits for your business. 

Get All-in-One WordPress Website Support With WP Support Specialists

Now that you know how to market your WordPress website, it’s time to get started! 

Marketing your WordPress website is a challenge well worth the undertaking. By using the strategies listed above, you’ll be able to reach more people who are interested in what you have to offer. 

So get started today — see how much of a difference marketing can make for whatever you offer the world through your WordPress site!

At WP Support Specialists, we offer an all-in-one WordPress website management solution. So while you’re busy marketing your website, we can handle the 24/7 support, security, and management of your site to ensure it’s always running at peak performance.

To find additional information about our comprehensive WordPress services, click the link below to learn more!